In this world, we are all aware that to achieve any target there are two ways. A Legal, safe and lengthy way and an illegal or often shortcuts to success. Same goes with online industry or search engines. SEO Techniques are classified into 3 main broad categories by the Industry experts based on standards. They are know as White hat SEO, Black hat SEO and Grey hat SEO. The naming is derived from ancient western movies where heroes used to wear white hats and villains were given black ones. In this Blog, we have the difference between White hat vs Black Hat vs Grey Hat SEO Techniques and which one to prefer and which one not to.
White hat SEO as is understood by the name stands for the techniques used by Hero. And as per standards heroes only follow legal and ethical ways. In Search engine terms when we follow the search engine guidelines to optimize a site, we term it as White Hat SEO. If you need to protect your brand reputation, increase your domain authority, get more traffic over time you have to be sticked to White Hat SEO Only. Such a strategy follows the 3 criteria’s below:-
Now the very first question arising in the mind of a new comer to SEO Industry would be which exactly are the techniques that needs to be followed which would be under the category of White Hat SEO. Which of them would not damage their brand reputation in Google or any other search engine results. Whether Link building is manipulating search engines? and many more questions. Here are the Techniques which are considered White Hat by mostly everyone.
The set of unethical and illegal aggressive practices that are just focused on influencing search engine without providing any value to users. It is just like a student cheating to gain marks without any actual knowledge of the topic. They were used to make use of the loopholes that were present in the search engine majorly Google as it is the Monopoly. Unethical SEO experts used them to get Quick results. But After the introduction of Algorithms like Penguin in April 2012 and a lot of Manual penalties, Google has taken Black Hat SEO to a Much lower Extent. If any technique falls under one of these, it is definitely a Black Hat SEO Technique:-
Black Hat SEO covers a lot of faulty methods including some of them below:-
These were some of the Major SEO Techniques that people used at a time or still use thinking they will cheat the search engine. But with every coming updates, search engines are getting better and better on punishing them and removing them from SERPs.
The Combination of the above two SEO techniques is often termed as Grey Hat SEO. These are the practices that are considered manipulative but are not yet mentioned by Google as Wrong. But these are considered risky yet. Few Grey Hat Techniques are:-
In conclusion, if it would have been easy to Get your business Online and start getting millions of visitors with few months then everybody would do it. Yes, Black Hat SEO techniques provided early results in few situations, it doesn’t mean it should be used. It is a short term strategy and possess high risk of Google Penalty. It also kills user experience on the Site, hence absolutely should not be chosen. If your SEO agency uses it, you will have to chose a new one. Why not Consider us!!!
White Hat on the other side is time consuming but definitely worth every penny and time spent. It can setup a solid ROI with time through Search engines. In case you need someone to help your business grow, we are always a Call or Message away from You.
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